The Line Campaign

INSIGHT : Boundaries get crossed every day; on the Tube, on dates, while drinking – but talking about them still feels awkward. By making boundaries easy to see and easy to share, we can turn them into everyday conversations.

SOLUTION : The Line is a card game that sparks honest conversations about personal boundaries. The card game includes a pack of bold stickers that make boundaries visible anywhere. This project also explores potential collaborations with platforms like TFL, Bumble, and Absolut, including a special ‘Drinking Edition’ and ‘First Date Edition’ of the game tailored for different social settings.

 PEARLFISHER 
 FRESH PEARLS AWARD
 FINALIST 
 2025
 


©RISHIMARAGHU
Last Updated : June 2025